Your Online Strategy

Creating an online strategy is essential to identify and understand your target audiences, establish your brand identity, and create a plan to reach your online goals. It can also help you develop the right content and marketing strategies to engage with customers, optimise your website for search engines and measure success.

An effective strategy allows your business to stay competitive online.

At Your Online Story we offer comprehensive digital consultancy services. Whether you’re looking to increase traffic and engagement, expand your reach, or build brand awareness, we can help you create your online strategy.

Online Strategy

We begin by taking time to get to know you and your business. We use this information to develop a strategy with measurable goals and objectives. We’ll provide ongoing support, guidance and advice throughout the entire process.

We’ll provide guidance on how best to utilise Social Media, SEO, Content Marketing, Google Ads and other digital marketing tactics to increase visibility, reach more customers, and generate leads.

Your strategy may include:

  • Content Strategy: Content strategy is a plan for creating and managing content that meets the needs of your target audience. It involves understanding what types of content will be most effective in engaging and converting customers, as well as developing a process for creating, publishing, and promoting that content.
  • SEO (Search Engine Optimisation): SEO is a set of techniques used to optimise your website so it appears higher in search engine rankings. This includes optimising titles, descriptions, and keywords to make sure they are relevant to the topic of the page and using backlinks from other websites to increase visibility.
  • Social Media Marketing: Social media marketing is the process of using social media platforms such as Facebook, Instagram, Twitter, YouTube, and others to promote products or services. This can include creating content such as videos or blog posts to share on these platforms, engaging with followers through comments and direct messages, running ads on these sites, and more.
  • Email Marketing: Email marketing is a way to reach out directly to potential customers by sending them emails about your business or products/services you offer. This can include newsletters with updates about your company or promotional offers for discounts or freebies that encourage customers to buy from you.
  • Conversion Rate Optimisation (CRO): CRO is the process of improving how many visitors convert into customers or leads on your website by testing different elements such as copywriting and design choices in order to increase conversions.
  • Analytics: Analytics is the process of collecting and analysing data about your website, customers, and marketing efforts in order to better understand what is working and what isn’t. This can include tracking page views, conversions, bounce rate, time on site, and more.
  • Mobile Optimisation: Mobile Optimisation is the process of making sure your website looks great on mobile devices such as phones and tablets. This includes ensuring that pages load quickly and that content is easy to read on smaller screens.

Click here to get started telling Your Online Story.