12Jan

New Year 2023 Edition

This post is a laundry list of odd and interesting things that we’ve had to do for clients in the last few months, either as a standalone or as part of a bigger projects. It’s worth reading as it will give you an idea of the types of things you may need help with and be able to apply to your own business projects.

  • Facebook Click ID:
    We prevented the Facebook Click IDs showing up as separate pages in a client’s Google Analytics.
  • SMTP Mail Server, WordPress and Google Workspace Domain:
    We had to set up WP Mail SMTP as our client uses Google Gmail as their mail management software and also Google Docs. This required installing the WP Mail SMTP Plugin, configuring a cloud App using the Google Mail API, OAuth Keys and then configuring the plugin. Once the plugin and App were configured, the plugin highlighted that there were some extra domain records required, SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting and Conformance). All have an impact and the authenticity of mail being sent from a particular domain.
  • Branding and Briefing Design Services:
    We helped a client navigate the graphic design and production process when they wanted to freshen up their logo. When it comes to graphic design the brief can be as important as the design, to not waste money and get a result that works for you.
  • 301 Redirects:
    We’ve been upgrading a client site and as part of the upgrade we’ve been fixing just a few of the URLs to make them more search friendly. As part of this the changed pages have to have 301 Redirects so that search engines know they have been changed and are not missing. In the AllinOne SEO plugin for WordPress there is an extension that manages 301 Redirects in the WordPress console.

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