Up the data stream without a paddle –
Google Analytics Part 2

You might find yourself paddling the data stream in the new Google Analytics 4, and it all looks and feels completely different. It’s not just a software upgrade and you go floating “merrily down the stream” crossing your stream metaphors with no consequence. This article is about the core concepts of Google Analytics 4, and how to adapt your thinking, to get the best results.

Well. That escalated quickly!

In my previous article, “Much ado about something”, I discussed the growing popularity of ChatGPT and the potential issues and limitations associated with it. This week, there have been some significant changes to the application that addresses these issues and opens up new possibilities.