Is that everybody talks about Google Analytics Club. There’s so much information about how to upgrade. I’m not against the focus of a lot of the videos, straight to the point, get it done and wash your hands of it. Bring in the bushels of produce.
You might find yourself paddling the data stream in the new Google Analytics 4, and it all looks and feels completely different. It’s not just a software upgrade and you go floating “merrily down the stream” crossing your stream metaphors with no consequence. This article is about the core concepts of Google Analytics 4, and how to adapt your thinking, to get the best results.
I’m not an absolutist when it comes to technology. Everything works some of the time. However, some legacy systems are held together by code that is between 10 to 25 years old, (63 years in one exceptional case). Given some of the ‘kludged’ together code, the market seems pretty OK with a significant slice of ‘broken’.