Creating Your Online Story

Your Online Story might be a standalone project or a review of your business online.

Here’s what you need to consider

• Values: Your company values give you a consistent narrative across all digital platforms.
• Vision and Mission Statements: Refine your mission statement. A mission statement is a declaration of the purpose and function of your organisation.
• Company Pillars: Identify or refine the core principles that make up your pillars. Company pillars are the values, characteristics, and key elements defining your company or brand. For example, a tech company might have pillars like “Innovation,” “Customer-Centricity,” and “Sustainability.” A healthcare provider might focus on “Quality Care,” “Integrity,” and “Compassion.”
• Brand: Align your online story to your brand. Create the materials that your brand requires.  
• Key Messages: Develop concise, impactful key messages. These messages serve as the foundation for all marketing and communication efforts. 
• Unique Selling Point (USP): Your Unique Selling Point sets your brand apart from competitors. It gives potential customers a reason to choose your product or service over others. It communicates your key benefit.
• Elevator Pitch: It tells the story of your product or service on the way up in the lift. 
• Tagline: Fine-tune a tagline that encapsulates your online story. One that aligns with your digital narrative.