Customer Exp. and Service Design

Integrate your business strategy and service into your online delivery.

Here’s what to consider

Customer Experience & Service Design

• Customer Experience: to create seamless and memorable customer journeys.
• Service Design: Take a customer-centric approach. Design experiences that flow with the service and sales funnel.
• Online Strategy: that serves as the backbone for all your digital activities. Assess and identify what’s working and what needs improvement.
• Content Strategy: that resonates with your target audience. Create and manage content.
• Social Media & Community: to build customers around your brand. A strong focus on customer loyalty and engagement.
• SEO: strategy designed to improve your site’s visibility and ranking. Making it easier for potential customers to find you and improving ROI on ads.
• Conversion Rate Optimisation: Optimise your online elements to improve conversion rates.

The Customer Journeys

• Customer Journey Mapping: from brand awareness to sale. Ensuring your online story hits all the essential touchpoints for conversion.
• User Experience & Interface: to ensure your digital platforms are intuitive with no barriers.

Analytics & Sales Conversions

• Tagging and Measurement Plan: to provide measurement touchpoints for continuous improvement.
• Analytics: to track KPIs, providing insights that help to fine-tune your customer experience.
• Sales Strategies: to deliver a sales funnel with compelling calls to action.

Omnichannel & Competitive Analysis

• Omnichannel Strategy: coordinating your brand message across your platforms.
• Competitive Analysis: to help you understand your competitive landscape. Allowing you to position your brand with precision.

Performance & Monetisation

• Performance Metrics: that align with your business goals. Measure the impact of your online story on engagement and conversions.
• Monetisation Strategy: The right revenue model. Whether it’s subscriptions, one-off purchases, or affiliate marketing, to maximise profitability.

Planning & Feedback

• Timeline: including time for testing and iterations, ensuring on time delivery.
• Concept Testing & Prototyping: To test concepts, pivots and interaction before development.
• Customer Feedback Loop: for continuous improvement and refinement of your online story.