Your Analytics and Reporting


At Your Online Story, we provide comprehensive analytics and reporting services. We analyse your data and provide you with insights for making informed decisions.

Our Services Include

Foundational Analytics & Planning

  • Data Analytics: from foundational data to identify areas for improvement. We’ll analyse your data to identify trends, patterns, and opportunities for improvement. We’ll also provide actionable recommendations and insights.
  • Google Tagging Plans: that optimise your measurement strategy. Implemented through Google Analytics and Google Tag Manager.

Regular Reporting & Real-Time Monitoring

  • Monthly/Quarterly Reporting: Receive actionable, in-depth reports on a regular basis.
  • Dashboard Creation: that allow you to track key metrics.
  • Automated Alerts: for any significant changes in your performance metrics.

Strategy Optimisation & Personalisation

  • Predictive Analytics: using historical data to anticipate future consumer behaviour.
  • Personalisation: We utilise machine learning to tailor user experiences, increasing engagement.
  • A/B Testing: to optimise various elements.

Business Growth & Customer Engagement

  • Lead Generation: Capture new business opportunities with data-backed strategies.
  • Customer Retention: to keep your existing customer base through targeted retention strategies.
  • Marketing Insights: Understand customer interactions to inform future marketing campaigns.
  • Sentiment Analysis: to track customer feedback across platforms to gauge sentiment.

Performance Metrics & Long-term Tracking

  • Data Analysis: Dive deep into your data to identify trends, patterns, and opportunities.
  • Reporting: Receive customised reports summarising your performance metrics.
  • Long-term Tracking: measuring trends for a comprehensive understanding of your online presence.
  • Quarterly or Annual Reviews: that summarise performance for reporting periods.

Operational & Customer Experience

  • Operational Analytics: identifying process and procedural improvements for efficiency and cost savings.
  • Customer Experience Analytics: Improve customer service by pinpointing areas that need enhancement.

Continuous Improvement

  • Insights: Uncover hidden trends in datasets for valuable business insights.
  • Continuous Improvement: Regularly review performance data for ongoing strategy refinement.